Facebook's old monetization programs (Reels Bonuses, Performance Bonuses, etc.) will end on August 31, 2025. The new Content Monetization Program (CMP) begins September 1, 2025.
What is Facebook Content Monetization Program?
Facebook Content Monetization Program (CMP) is Facebook's official way for creators and pages to earn money from videos, Reels, photos, stories, and text posts. It combines different monetization methods into one program to simplify how creators get paid.
Why Did Facebook Change Monetization?
Old programs like Reels Bonuses, Performance Bonuses, and older ad-based programs will stop on August 31, 2025. Facebook is making it easier by starting one unified program (CMP) after this date. Creators must join CMP to keep earning from Facebook content.
Before September 1, 2025
- Multiple monetization programs
- Different requirements for each
- Separate dashboards and payments
- Fragmented user experience
After September 1, 2025
- Single unified program (CMP)
- Consistent requirements
- Unified dashboard and payments
- Streamlined user experience
What Content Can Earn Money?
You can monetize earnings from various content types:
- Videos (long and short)
- Reels (Facebook's short video format)
- Photos
- Stories
- Text posts
All content must be public and follow Facebook's community guidelines to be eligible for monetization.
How Does Monetization Work in CMP?
Creators earn money through multiple revenue streams in the CMP program:
Monetization Methods
| Method | Description | Best For |
|---|---|---|
| Advertising Revenue | Earnings from ads shown in videos, Reels, and live streams | Video creators |
| Fan Subscriptions | Monthly payments from fans for exclusive content | Community builders |
| Stars | Virtual gifts fans send during live videos or Reels | Engaging live streamers |
| Branded Content | Partnerships and affiliate marketing | Influencers with brand relationships |
| Facebook Shops | Selling products through your page or profile | Businesses and creators with products |
All earnings are tracked in one dashboard in Creator Studio, making it easier to manage your income from different sources.
Eligibility Criteria After August 31, 2025
To qualify for CMP on Facebook, creators/pages must meet the following requirements:
Follower Threshold
At least 5,000 followers on your Facebook Page or Profile.
Watch Time
60,000 minutes of public video or Reels watch time within the last 60 days on content you own.
Content Requirements
Must be original content, public, and follow Facebook's policies.
Location
You must live in a country where Facebook allows monetization.
Important Policies to Follow
To maintain monetization eligibility, you must adhere to Facebook's policies:
- Comply with Facebook's Community Standards
- Do not post hate speech, violence, misinformation, or adult content
- Respect copyright laws—do not use others' content without permission
- Avoid spammy or deceptive content designed only to get views
- Consistently maintain good community and policy standards
Ready to Monetize Your Content?
Apply for the Facebook Content Monetization Program through Creator Studio once you meet the eligibility requirements.
How Payment Works
Facebook's payment system under CMP is designed to be straightforward:
- Facebook pays monthly after you earn a minimum of $100
- Earnings combine ad revenue, subscriptions, stars, and other monetization methods
- Payment options include direct bank deposit, PayPal, and local payment methods
- Payments are typically issued around the 21st of the month for the previous month's earnings
How to Maximize Your Earnings
To get the most out of Facebook's CMP program, consider these strategies:
Focus on Video
Video content drives most watch time and ad revenue.
Post Consistently
Regular uploads keep your audience engaged.
Engage Your Followers
Reply to comments and messages to build community.
Explore Brand Partnerships
Collaborate on branded content to earn extra.
Frequently Asked Questions
All old programs (Reels Bonuses, Performance Bonuses, etc.) will end on August 31, 2025.
You will stop earning money from Facebook content after this date until you join the CMP program.
Video has the highest earning potential, but photos, stories, and text posts also qualify for monetization.
Yes, you need a minimum of 5,000 followers to be eligible for the CMP program.